After his years at Salvatore’s Bar inside the Playboy Club Mayfair, Salvatore opened his first venture into Asia in 2016 with ‘Salvatore at Maison Eight’ in the Kowloon district of Hong Kong.  He also has bars in the USA; ‘Mixology 101’ in LA, and at ‘Bound’ at The Cromwell Hotel and Casino on the Las Vegas Strip.

A best-selling author, Salvatore’s cocktail books have sold in the millions. Titles include ‘Classic After Dinner Drinks’, ‘The Complete Home Bartenders’ Guide’, ‘Virgin Cocktails’, ‘Sexy Cocktails’ and ‘Cocktails by Flavour’.   A new edition of Classic Cocktails was published by Sterling in 2015 for the UK and USA.

Over the past decade Salvatore has established himself as a world expert on vintage Cognacs, and has spent years finding and collecting and serving some of the world’s oldest and rarest vintages. Their dates mark some of history’s most important events, and his most memorable experience was opening a bottle of 1789 Cognac, the year of the French Revolution, and selling it at £1,000 a glass; coining the phrase, ‘Liquid History’.

In October 2012 Salvatore mixed four of his vintage spirits, to create ‘Salvatore’s Legacy’, the Guinness World Records ‘World’s Most Expensive Cocktail’ at £5,500 a glass. In April 2015 he set a world record for the oldest cocktail ever created; a martini containing gin and bitters from 1900, with a combined age of 300 years.

Salvatore organises and judges at international cocktail competitions and also has a reputation for stunning non-alcoholic cocktails, having won national and international competitions in this field. He has worked with the Health Education Authority to develop the non-alcoholic and nutritious ‘Working Cocktail’.

His TV appearances include This Morning (ITV), GMTV, UK Living, Carlton Food Network, Something for the Weekend (BBC2), many programmes in the USA, and on radio; Classic FM, BBC Radio2 and 5 Live.  In November 2015 he featured in Channel 5’s How The Other Half Lives.

Salvatore has been featured in the Daily Mail, Decanter, and Tatler, and written for publications including The Independent, The Guardian and The Times, GQ magazine, and Cheers: with Oz Clarke and Salvatore Calabrese.

He has over 20 accolades including Imbibe Personality of the Year Awards ‘Industry Legend 2015’, ‘Salernitani Illustri nel Mondo’ (Italian OBE equivalent) in 2012, London Lifestyle Awards ‘Best Bar 2012′, Bureau National Interprofessionnel du Cognac (BNIC) ‘International Cognac Personality of the Year 2009’, and the Italian Bartenders Association (AIBES) ‘Outstanding Achievement Award’ 2006 for his contribution to the industry.